He once ruled the Indian airspace. He was a symbol of Indianness. The brand Maharaja took the national carrier to places. The brand helped it reach out to hearts of millions of Indians. He was one of the most recognizable mascot world over.
But ever since the Indian airspace was letup to private competitors the national carrier has shown signs of decline exposing its inefficient business model. Air India loses Rs 3000 crores every year. It has a poor crew/aircraft ratio of 209:1 with an industry standard of 150:1
The Maharaja has literally gone from riches to rags. Many opine that he is just another victim of inefficient government organizations management policy. Isn't it a serious issue with every govt organization falling one by one.
Politically dominated higher management endup inefficient in managing some important decision making moments. One simple suggestion one can make is to give more power to the top level management and making them less vulnerable to political influence.
With the aviation crisis deeply wounding the national carrier's ability to cope up with the market it definitely longing for some motherly act from the government. He is still thinking of the time when he used to reach out his customers with warmth and hospitality and the customers paid him back with smile.
Lets hope that our 'national carrier' continues to one with it's past pride and glory.
But ever since the Indian airspace was letup to private competitors the national carrier has shown signs of decline exposing its inefficient business model. Air India loses Rs 3000 crores every year. It has a poor crew/aircraft ratio of 209:1 with an industry standard of 150:1
The Maharaja has literally gone from riches to rags. Many opine that he is just another victim of inefficient government organizations management policy. Isn't it a serious issue with every govt organization falling one by one.
Politically dominated higher management endup inefficient in managing some important decision making moments. One simple suggestion one can make is to give more power to the top level management and making them less vulnerable to political influence.
With the aviation crisis deeply wounding the national carrier's ability to cope up with the market it definitely longing for some motherly act from the government. He is still thinking of the time when he used to reach out his customers with warmth and hospitality and the customers paid him back with smile.
Lets hope that our 'national carrier' continues to one with it's past pride and glory.
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